Meet Juan Herrera

I'm Juan Herrera, a portrait photographer based in Los Angeles, specializing in headshots, beauty, and editorial work. My passion is simple: helping you feel genuinely proud of how you're seen.

I understand the common fears—feeling unnatural, awkward, or unsure in front of the camera. That’s exactly why I’ve refined a session experience designed to dissolve those worries. I create portraits that are timeless, honest, and confidence-boosting—clean, expressive, and full of character.

Clients often tell me how easy their sessions felt—and how their final images actually look like them on their best day. That comes from my obsession with light and shadow, a relaxed vibe on set (always with good music), and a collaborative approach that puts you at ease. From outfit selection to natural, expressive posing, I’ll guide you through it all.

My journey into photography started during a college film class, but from the moment I developed my first roll, I knew I’d found my path. When I’m not shooting, I recharge through travel, hiking, drumming, and wandering through museums and bookstores for fresh perspective.

Ready to stop dreading photos and start loving how you show up? Let’s connect. I offer a complimentary Zoom consultation to ensure we’re a great fit. Reach out or fill out the form below—I’m here to help.